New stylings from Ciba provide wide array of

A new range of stylings based on the recently launched color-travel pigment Ciba XYMARA Fireball enable novel colors and effects to be produced for inks, paints and coatings. The new stylings are suitable for a very wide range of applications, including packaging, household appliances and automotive coatings.

"XYMARA? Fireball? stylings bring characteristics of color and color shift that are not to be found elsewhere," said Tom Landuydt, Global Marketing Head of Automotive Coatings at Ciba. "The transparency, warmth and sparkle of Fireball?, when combined in new recipes, have resulted in a series of unique shades."

The new stylings ? Melting Magma, Sunset Marina, Treasure Grove, Burning Amber, Spicy Velvet and Bloomy Vapor ? make use of high-end technology that gives high durability, making them suitable for demanding application areas such as exterior automotive coatings and other high-performance items, including mobile phones, personal digital assistants and laptops.

When used alone, XYMARA? Fireball? gives a unique color-travel effect, varying from orange/gold to a deep cherry red, depending on the angle of observation. Its inherent transparency makes it ideal for combination with other transparent pigments as well as in multilayer paint systems. The new stylings are not only versatile in terms of color, but also in their compatibility with different paint systems ? they can be used for both waterborne and solventborne applications, allowing maximum flexibility in formulation.

A brochure, available free of charge, describes and illustrates the new stylings as well as providing technical information on how to achieve them.

For a detailed description of the new XYMARA? Fireball? stylings, please visit www.xymara.com.

About Ciba Inc.
Ciba (SWX: CIBN), part of BASF since April 2009, is a leading global company dedicated to producing high-value effects for its customers? products. We strive to be the partner of choice for our customers, offering them innovative products and one-stop expert service. We create effects that improve the quality of life ? adding performance, protection, color and strength to plastics, paper, automobiles, buildings, home and personal care products and much more. Ciba is active in more than 120 countries around the world and is committed to be a leader in its chosen markets. In 2008, the Company?s continued operations generated sales of CHF 5.9 billion and invested more than CHF 230 million in R&D.

For further information please contact:
Ciba Investor Relations:
Tel. +41 61 636 5084
Fax +41 61 636 5111

Ciba Media:
Tel. +41 61 636 4444
Fax +41 61 636 3019

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Contact Details

Company Name: Financial News
Issued By: Ciba Holding
Phone: +41 61 636 5084
Address:
Website: Visit the website

by Ciba Holding (few years ago!)

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