New Charity Campaign To Raise A Million Puts Social Media To The Test

A ground-breaking campaign to raise ?1 million for charity in just four months has put its faith in the web to help pull in donations, with a social media strategy that if successful, will become a best practice for others looking to achieve similar success.

The ?1 Challenge, which aims to raise ?1 million through the pledging of 1 million unique donations, has already attracted the support of business social networking site Ecademy and well-known personalities including Kriss Akabusi, Fat Boy Slim, Blazin? Squad and Russell Grant and the team behind the challenge are now focusing on a dynamic social media strategy designed to pump the message around the web.

To date, the campaign has already received airtime exposure and national and regional press coverage, but with his presence in Facebook, the thousands of followers on Twitter and regular YouTube diary entries from the ?1 Challenge?s founder Steve Trister, it is the social media strategy that will prove the biggest string in the campaign?s bow, according to social media strategist William Buist.

?Steve?s mission is to raise ?1 million, but not by getting people to give loads of money - but one million people giving just one pound each. It's about collaboration and teamwork, people networking together and everyone pledging just ?1. He?s using social networks like Facebook, Ecademy and LinkedIn to direct and generate conversations and traffic and has a Twitter account where he?s feeding snippets of news into that environment. Along with bookmarking these collectively raise awareness, and he?s then seeking to have others engage in the vision to build a wider knowledge of his aims,? explains Buist, who is a regular commentator on social media in the charity and business sectors.

?The Charity?s part in this campaign has been to inspire Steve with the work that they do. Social Media however, has the power to inspire others to take action. Steve has set up a channel on YouTube and shared video?s there, which explain the vision, His YouTube network and others who are directed to it are able to comment and conversations can take place there. In fact, most of the team supporting the ?1 Challenge came through collaboration via business social networking site Ecademy, enabling the challenge to get on its feet immediately with access to the right expertise and resources to really ramp up the programme,? reveals Buist.

Steve Trister, who came up with the concept of The ?1 Challenge in April has been overwhelmed with the support that has come in from within the Ecademy network in particular.

?The ?1 Challenge would not exist if it wasn?t for the expertise of dozens of Ecademy members and their contacts who pledged their support to helping me make this challenge a reality. If anyone needed proof of the power of social networks then just look at our campaign and what has been achieved so far,? says Trister.

To find out more information or to pledge your support to The ?1 Challenge, visit, where you can donate online or text the word POUND to 84424.*

Press Enquiries
Jenna Gould
Tel: 01603 283 503
Email: press ( @ ) 1poundchallenge dot


Contact Details

Company Name: Media Jems
Issued By: Jenna Gould
Phone: +44 (0)1603 283503
Zip: NR2 4SF
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by Jenna Gould (few years ago!)

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