First United Bank & Trust Hires CBC and PSST! To Develop Buzz Strategy

Strategy to stir word-of-mouth and cut through advertising clutter.

CBC (an experiential marketing agency for forward-thinking financial institutions) and its sister company PSST! (the world's first and only word of mouth marketing agency for banks and credit unions) announced that they have been hired by Oakland, Maryland-based First United Bank & Trust (NASDAQ: FUNC) to develop a comprehensive marketing strategy for generating buzz in the bank's communities.

With the saturation of advertising in its communities, the Bank had experienced diminishing effectiveness of its campaigns, creating a low return-on-investment. To cut through that clutter and spread awareness and talk about the Bank's services among target customers in the community, First United Bank & Trust turned to Creative Brand Communications and PSST! for development of a buzz strategy.

"The Bank has long had a well-defined focus on its ideal target customer, but has had difficulty leveraging traditional marketing to effectively reach them," said Jeff Stephens, CEO of Creative Brand Communications and PSST!. "By applying the principles of word of mouth marketing, we'll tap into the unique traits of their target market - and of human nature - to create buzz."

About Creative Brand Communications
Creative Brand Communications, Inc. is a Portland, Oregon-based full-service multi-sensory marketing and experiential brand development agency, specializing in building experiential brands for forward-thinking financial and professional services companies. Visit for more information.

About PSST!
PSST! ( is the only word of mouth marketing agency for banks and credit unions. Created to help financial institutions gain an unbeatable competitive advantage, and eliminate expensive waste from traditional media, PSST! harnesses the power of buzz to help banks and credit unions get new customers, promote products and services, manage their reputations and create good will.


Contact Details

Company Name: Creative Brand Communica tions
Issued By: Jeff Stephens
Phone: 503-249-9363
Address: 4831 NE Fremont St., Suite 5
Zip: 97213
Website: Visit the website

by Jeff Stephens (few years ago!)

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