Shaw's Supermarkets Responds To The Economic Climate As The Holidays Approach


With Thanksgiving just days away, Shaw's and Star Market are lowering Turkey prices, offering employee discounts and pulling out all the stops to help consumers weather these challenging economic times.

1. Customers are "flocking" to Shaw's and Star Market to pick up one of the best priced items for Thanksgiving-frozen turkeys at only .48 cents a pound! For Rewards Card customers who spend $25, this promotion provides real value in these challenging economic times. That means a 20-pound turkey will cost less than $10.00 dollars! (Two-turkey limit.)

2. From prices of about 10 to 25% less than national brands, Shaw's Own Brands offer both value and quality. Customers can chose from the new Culinary Circle line of restaurant-quality foods; Wild Harvest natural and organic foods; Baby Basics; Equaline for health and beauty products; and Homelife for household items.

3. Shaw's associates now receive 15% off any one of the 10,000 varieties of
Shaw's Own Brand items.

4. Customers who signed up for the online "Get Inspired" program are rewarded with an additional $12 - $14 in Internet coupons each week. Helping customers prepare fast, fresh, and foolproof meals at home, the "Get Inspired" program gets folks back into the kitchen, saving them both time and money on the costs of dining out.

Bill Nasshan, Senior Vice President of Marketing and Merchandising for Shaw's, says, "We believe that an important part of our job is to offer our shoppers and our employees the chance to eat well at a great value. In today's economy, this has never been more crucial. We recognize thateveryone must eat to live, but Thanksgiving is special. Shaw's will continue to offer 'More Ways to Save' with new programs designed to save consumers money such as our frozen turkey program."


Contact Details

Company Name: Aigner/prensky Marketing Group
Issued By: Marissa
Phone: 617-254-9500

by Marissa (few years ago!)

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