70% Of Consumers Will Regularly Use Mobile 2D Barcodes By 2009

A new report by World Forum Research, ?How to boost mobile content access? shows that 70% of consumers in the US and Europe will regularly use 2D barcodes on their mobiles by 2009.

?Mobile hyperlinks using 2D barcodes, RFID and image recognition have revolutionised how consumers access mobile content in advanced mobile markets such as Japan and Korea,? said Jan Kuczynski, Research Manager at World Forum Research and lead author of the report.

?Although it took four years for mobile hyperlinks to become truly mainstream in the Far East, we can examine how companies have been experimenting with mobile hyperlinks in advanced markets and shorten the learning curve.

They increase traffic for content providers, they help marketers find out more about their audience, and, most importantly, provide a great consumer experience.?

Mobile hyperlinks are one of the 3 keys to boosting mobile content access covered in the report which also covers suggest and search.


Contact Details

Company Name: Wirless World Forum
Issued By: Yutong Zhou, Consultant, World Forum Res
Phone: +44 (0) 207 386 3635
Website: Visit the website

by Yutong Zhou, Consultant, World Forum Res (few years ago!)

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