Flori Roberts Inducted Into The Enterprising Women Hall Of Fame

Cosmetics Line Inventor Recognized For National Award

Monica Smiley, publisher and CEO of Enterprising Women magazine (www.enterprisingwomen.com), has announced that Flori Roberts, creative director of The Roberts Group, has been inducted into the Enterprising Women Hall of Fame. Established in 2002, members of the Hall of Fame have demonstrated a lifetime of remarkable achievements, including building a business that has achieved a high measure of success or establishing a significant nonprofit organization and giving back to the women?s business community over many years. Roberts was recognized during the 2008 Enterprising Women of the Year Awards, Feb. 28-March 1 at Disney?s Grand Floridian Resort & Spa in Lake Buena Vista, FL.

In 1965, Roberts found an untapped market in the cosmetics industry and founded Flori Roberts, Inc., which specialized in products for black and dark skinned women. As her business grew, she created Dermablend Corrective Cosmetics, a product line of camouflage makeup designed to conceal skin flaws and discolorations for all skin tones. In 2000, she co-founded Smart Cover Cosmetics, which she presents on national television and the Internet at www.smartcover.com. Roberts was the first woman to be inducted into the Sales and Marketing executive International Academy of Achievement, and has become an activist in helping women advance to positions of leadership in business, politics, education and philanthropy.

News Facts:

? Monica Smiley, publisher and CEO of Enterprising Women magazine (www.enterprisingwomen.com), has announced that Flori Roberts, creative director of The Roberts Group, has been inducted into the Enterprising Women Hall of Fame.
? Established in 2002, members of the Hall of Fame have demonstrated a lifetime of remarkable achievements, including building a business that has achieved a high measure of success or establishing a significant nonprofit organization and giving back to the women?s business community over many years.
? Roberts was recognized during the 2008 Enterprising Women of the Year Awards, Feb. 28-March 1 at Disney?s Grand Floridian Resort & Spa in Lake Buena Vista, FL.
? In 1965, Roberts found an untapped market in the cosmetics industry and founded Flori Roberts, Inc. which specialized in products for black and dark skinned women. As her business grew, she created Dermablend Corrective Cosmetics, a product line of camouflage makeup designed to conceal skin flaws and discolorations for all skin tones.
? In 2000, she co-founded Smart Cover Cosmetics, which she presents on national television and the Internet at www.smartcover.com.
? Roberts was the first woman to be inducted into the Sales and Marketing executive International Academy of Achievement, and has become an activist in helping women advance to positions of leadership in business, politics, education and philanthropy.

Quotes:
?Enterprising Women is honored to induct Flori Roberts into our Hall of Fame,? said Smiley. ?She has developed products that have revolutionized the cosmetics industry and been an inspiring influence to women in business.?

About Enterprising Women:
Enterprising Women, headquartered in Cary, NC, is the nation?s only women-owned magazine published exclusively for women business owners that chronicles the growing political, economic and social influence and power of entrepreneurial women. The magazine provides a friendly meeting place, a public forum, and a national stage for the critical issues confronting women?s businesses and daily lives from the unique perspectives and experiences of entrepreneurial women.

For more information, visit www.enterprisingwomen.com or call (919) 362-1551.

Patty Briguglio
MMI Associates, Inc.
(919) 233-6600
patty ( @ ) mmimarketing dot com

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Contact Details

Company Name: Mmi Associates, Inc.
Issued By: Patty Briguglio
Phone: (919) 233-6600
Address: 7406-H Chapel Hill Road
Zip: 27607
Website: Visit the website

by Patty Briguglio (few years ago!)

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