Milliner Heads Right To The Source - Alopecia UK And Bald Girls Do Lunch, USA Join Image Project

A growing number of women in the UK face the trauma and uncertainty of hair loss, whilst having to maintain the normality of everyday life ? the office, school, the gym. Suburban Turban, a leading online retailer of fashion headwear for women with hair loss, has launched the UK?s first national image survey, specifically aimed at women with hair loss and how they cope.

The survey, developed in association with Alopecia UK and the American charity, Bald Girls Do Lunch Inc., has one simple aim: to gather as much information as possible about how these women are coping.

Nicky Smetham, Suburban Turban?s founder, says, ?Women with any form of significant hair loss can very quickly feel isolated and alone with their condition. This survey aims to collect and share information about how women are managing with significant image change. Our goal is to develop products and services in response.?

In a recent study of just over 2,000 women, a third had been to their GP with hair loss issues. This not only highlights the serious nature of the problem but also the lack of various information sources available to women. (?Women?s hair loss at record high? ? Daily Telegraph 4.12.07).

?With this taboo subject, there is little understanding of the social and psychological pressures women face and even less discussion about it in the fashion press. Hair loss isn?t about mere vanity for women, it is about trying to maintain a healthy attitude to body image, which is critical to the recovery process as well as coping with longer-term hair loss issues? adds Ms Smetham.

Women experiencing hair loss can take part in the survey by visiting Once they have completed the survey, they will automatically be entered into a prize draw of a colour consultation or an alternative prize of relevant headwear up to the value of ?100.They will also be included in the results mail out, to be released later in the year.

?This is valuable on several fronts.? according to Bald Girls Do Lunch founder, Thea Chassin, based just outside New York. ?Not only will this direct us to the significant image issues, but each woman who participates will have taken time to think about her needs and realize that she?s not alone.?

For further information please contact
Nicky Smetham

nicky ( @ ) suburbanturban dot co dot uk
Tel: 0845 003 2 800


Contact Details

Company Name: Suburban Turban/nicky Sm etham
Issued By: Nicky Smetham
Phone: +44 845 003 2800
Website: Visit the website

by Nicky Smetham (few years ago!)

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