Manuka Honey Market Research, Competitor Strategy, Industry Trends, Forecast to 2023

Global Manuka Honey Market Information- By Specialty Food Type (Organic, Gluten-Free, GMO-Free, HFCS-Free and Others), by Application (Direct consumption/Culinary purpose, Bakery and confectionery, Medicinal purpose, Personal Care Products and Others), by Distribution Channel (Hypermarkets and Supermarkets, Convenience stores, Specialty stores, E-commerce and Others) and Region Forecast to 2023

Market Definition:

Manuka honey is produced from the nectar of the manuka tree and is manufactured only in New Zealand and Australia. Due to the anti-bacterial properties of manuka honey, they are used majorly for medicinal purpose. The strong flavor and sweetness of manuka honey make them a potential sweetener and table sugar replacer. The common practice of usage of unconventional sweeteners is increasing the popularity of manuka honey globally. Manuka honey is known to contain low fat and hence is gaining its significance amongst the health conscious consumers.

Market Scenario:

The wide application of Manuka Honey in the food industry as well as for medicinal purpose is considered as a major driver for Manuka Honey market. The rich taste of Manuka Honey and its increasing usage as a table sugar alternative also has a positive impact on its market growth. The high nutrient value of Manuka Honey makes its consumption more popular amongst the health conscious consumers. Shift in consumption pattern and adoption of healthy lifestyle has supported the positive growth of Manuka Honey market.

On the basis of specialty food type, HFCS-free form is found to hold a major share and is calculated to increase at high rate globally based on the rising awareness about the severe effect of consumption of high fructose corn syrup. However, organic manuka honey due to its chemical free form is also supporting the increased demand of the product from consumer’s side. The application of manuka honey in for direct consumption is found to hold a major share on a global level followed by medicinal purpose based applications. Amongst the distribution channels for the sale of manuka honey, e-commerce share is projected to increase at a high rate as the product is manufactured only in New Zealand and has less availability in other regions.

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Key Players

The key players profiled in the global Manuka Honey Market are Comvita Limited (New Zealand), Watson & Son Ltd (New Zealand), Manuka Health (New Zealand), API Health (New Zealand), Wedderspoon (New Zealand), Mossops Honey (New Zealand), Cammells Honey (New Zealand)

Key Findings:

Application of Manuka Honey for medicinal purpose is anticipated to have a high growth during the forecast period.
Top exporters of Manuka Honey include New Zealand, Australia, China, Germany and Spain

Study Objectives of Manuka Honey Market

Detail analysis of the market’s segments and sub-segments
To estimate and forecast market size by Specialty Food Type, Application, Distribution Channel and Region
To analyze key driving forces which are influencing the market
Region level market analysis and market estimation of North America, Europe, Asia, and rest of the world (ROW) and their countries
Value chain analysis & supply chain analysis of Manuka Honey
Company profiling of major players in the market
Competitive strategy analysis and mapping key stakeholders in the market
Analysis of historical market trends and technologies along with current government regulatory requirements
Intended Audience

Manuka Honey Manufacturers
Bakery and Confectionery Industries
Personal care products manufacturers
Retailers and Wholesalers
Traders, Importers and Exporters

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Manuka Honey has been segmented on the basis of Specialty-Food Type which Organic, Gluten-Free, GMO-Free, HFCS-Free, Others. HFCS-Free manuka honey is found to hold a major share due to its increasing health concerns among the consumers.

Manuka Honey has been segmented on the basis of application which comprises Direct consumption/Culinary purpose, Bakery and confectionery, Medicinal purpose, Personal Care Products, Others. Manuka Honey application in Direct consumption/Culinary purpose is holding a large share followed by application in bakery and confectionery.

Manuka Honey has been segmented on the basis of Distribution Channel which comprises Hypermarkets and Supermarkets, Convenience stores, Specialty stores, E-commerce, Others. Sale through E-commerce is found to be high.

Regional Analysis

The Global Manuka Honey Market is segmented into North America, Europe, Asia Pacific, and rest of the world (ROW). Asia Pacific region has the major market share followed by Europe. Changing life-style has led to adoption of healthy diet by consumers due to which Asia-Pacific is projected to generate a high revenue during the given forecast period. The Major importers of Manuka Honey include Germany, Japan U.S., France and U.K. Based on the higher demand for sugar substitutes, the import and export of Manuka Honey in the developed countries is found to rise at a steady growth rate.

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Keywords : honeymanukamarket, honeymanukamarketforecast,

by Dipak Rathod (few years ago!)

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