"Market for Proximity Marketing by Location , Technology, Service, Application – Global Forecast to 2022" is a professional and in-depth study.
MRRS adds "Market for Proximity Marketing by Location , Technology, Service, Application – Global Forecast to 2022" latest studies,published in December 2016. It is a professional and in-depth study.
The proximity marketing market is expected to be worth USD 52.46 billion by 2022 at a CAGR of 29.8% between 2016 and 2022. The current marketplace is expected to be driven by the heavy demand for personalized location-based services. The commercialization of personalized location-based services is on the rise. The combination of location-based data and existing personal data creates rich and contextualized user experiences. In addition, the increased use of beacons and growing availability of spatial data & analytical tools further propels the growth of this market.
The high growth rate of the BLE-based market is attributed to its applications in multi-channel marketing and in product distribution in the retail industry. Bluetooth beacon manufacturers are developing software apps for beacons and also manufacturing beacon devices. This high growth is also attributed to the high investments in the technology by APAC countries such as China, India, and South Korea.
North America held the largest share of the proximity marketing market in 2015. North America being technologically advanced and developed is a leading market for the cutting edge technology which is used in the advertisement sector. It is one of the largest contributors to IoT in the retail market owing to the retail revolution in the region. The increasing smartphone penetration, availability of mobile Internet, increasing use of mobile applications and mobile web, and introduction of 4G network by the carriers are some of the factors driving the proximity marketing market in North America.
Figure And Tables
TABLE 1 PROXIMITY MARKETING MARKET, BY TECHNOLOGY, 2013–2022 (USD BILLION) 30
TABLE 2 PROXIMITY MARKETING MARKET, BY APPLICATION, 2013–2022 (USD BILLION) 31
TABLE 3 PROXIMITY MARKETING MARKET, BY REGION, 2013–2022 (USD BILLION) 32
TABLE 4 QUANTIFICATION OF THE OVERALL PORTER’S ANALYSIS 49
TABLE 5 PROXIMITY MARKETING MARKET, BY LOCATION, 2013–2022 (USD BILLION) 57
TABLE 6 COMPARISON BETWEEN WI-FI, BLE AND NFC 60
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