Learn some ways about promoting android apps. We'll provide you a list with some information about it
If one wants to promote an Android app all by themselves, they would have to go through a rather interesting, but intimidating and time-consuming process, and it's a great idea to learn how to do it yourself, yet avoid taking unnecessary risks. Today, there are many ways to promote an app on Google Play, and we'll provide you a list with some information about it within this article.
Why Bother With App Promotion?
Today, Android app promotion is as important as the quality of the app and it's a good idea to look into both as early as possible to ensure the best results. To be honest, any app developer would get nervous if they realized the odds of success on the market, and trying to ignore the current situation is a bad idea. Android is a rather affordable platform to develop for, which means it's easy for single developers or small teams to put together an app in a couple of months, and since the number of apps is increasing by the dozens per month, it's hard to break through the competition, especially if the application is backed by some sort of a promotional campaign. If you're not promoting your app, it's easy to fall behind the competition. Modern mobile marketing can be easily divided into following categories:
• Making a good app
As a developer of this application, you need to ensure that the quality of your app surpasses the quality standards and stays professional and polished on every level. However, keep in mind that no software is perfect, and consider testing the app and fixing bugs bugs or glitches as soon as possible to avoid poor reviews and losing your position on the Play Market before you start doing any kind of promotion. This approach will greatly improve your chances of gaining the success, because there are many examples of apps that failed because they weren't good or were released in a buggy and unfinished state.
Always remember that the majority of mobile users don't speak English on a comfortable level or don't speak it at all. Therefore, it's a great idea to make sure that this part is covered. The translation to the main spoken languages (English, German, Italian, French and Spanish) should be rather affordable and serve you well enough in the beginning, but then start considering more – for example, Asian languages and other European languages are a good addition too to add additional ways to gain additional followers and fans.
• Reviews and ratings
User reviews and ratings make your app rank higher in search results, which is a very important step in Android app marketing – by making your application rank higher in search results you're making it easier for users to find it and thus you'll make sure that your app gets more downloads and installs.
• Asset and Keyword Optimization
In modern marketing, AO and KO (Asset Optimization and Keyword Optimization) play a key role for every campaign. Through extensive testing of assets you can determine which colors, pictures, elements of the user interface, icon, screen shots and previews are the most appealing to the users and choose or make changes to please the biggest number of customers. It's fairly cheap, but must be done through professional services to analyze the collected data in the most efficient manner. Also, usage of keywords in the app description and title will greatly increase your chances of ranking higher than your competitors.
• Promotional posts and previews
Facebook, VK.com, Twitter and other social networks allow you to promote the posts about your app, but you can also do it for free by posting in the groups and on the public pages which are relevant to your app or game, but don't expect much from these, since users generally consider such comments or posts as spam. Also, popular blogs and YouTube reviewers will be ready to make a post or video about your app for a small fee. Make sure that you have learned more or less clear information about the blog's or channel's popularity by checking their stats so you won't have to waste your time and money on something that won't return the effort and expenses.
That's quite a lot for a single person to cover, so it's recommended to look further into the article and see if you can make things easier if you can spend some money on professional marketing services.
Professional Marketing Services
Trying to do everything yourself is understandable, but if you really love doing what you do, you'd probably prefer to focus on development and ensuring that the app is just great. But even if you are fairly enthusiastic about marketing and you'd like to do it all by yourself, you need to understand that efficient app promotion is better done by professional marketers. Don't waste your time on promotional tactics that don't work as nicely as you need. In order to promote an app on Google Play, you need to pay attention to what works and what doesn't work for you. The quality of your application and a proper promotional strategy are the key factors of success. It's important to start working with the marketing team as soon as possible, since there are chances that certain changes have to be made to the design of the app and various assets to make it more appealing to the target audience. By partnering with professional services now you can get your app optimized to make sure that the target audience finds it appealing and is willing to install it right away when they see it and earn money by adding various ways to monetize your app – such as contextual ads and other ways. It's essential to your company and your future as an app developer or publisher – without profit from your hard work it's impossible to stay afloat on the market. Remember – all of the most successful mobile developers are using these tools and approaches, and it's a good idea to use the same tools to try to reach the same results. It's recommended to take a look at their services and make the decision that will ensure that the effort is not going to waste.
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by Andrew Nev (few months ago!)