Progressively, sales of various mayonnaise and salad dressing products are increasing in demand due to growing trend of outing food, fast food, changing lifestyle and standard of living, availability of various domestic and international brands, marketing strategies of companies, innovation and rising disposable income in the country.
India has witnessed rapid growth from the last two-three years, which in turn led to a sharp increase in the income of the middle class segment, which eventually lead to the expand in flexible spending. Indian people are willing to pay on tasty, novelty and delicious food. With rise in the upper middle and high income class of Indians and fast paced work life, long weekends and spending relaxed evenings has increased demand for restaurants and hotels to offer multicuisines and serve local, international and overseas foods in a snug, relaxed and peaceful atmosphere, where wide numbers of salad dressing sauces variants are utilized in food recipes.
As now, people are exposed to the Internet from where consumers can get to aware about the various international cuisines, fast food items, ethnic foods, etc. Moreover, India has seen a rise in international food chains in the recent years, too. Also, a wide variety of imported mayonnaise and salad dressing products are seen on shelves in retail supermarkets and hypermarkets. Hotels hire chefs from international countries to accumulate the tastes of consumers looking for genuine international cuisines, famous of which are Chinese, Japanese, Italian, Thai, Mexican and Lebanese foods, this ensures the increase in various mayonnaise and salad dressing variants in different international dishes. Food chains like Taco Bell, KFC, Pizza Hut, McDonalds, Papa John’s, Chilli’s, Krispy Kreme, Starbucks, California Burrito, etc are seen crowded with consumers that return into growing demand of mayonnaise and salad dressings day by day.
According to recently published report of Bonafide Research “India Mayonnaise & Salad Dressing Market Outlook 2021”, mayonnaise & salad dressing market is growing at a CAGR of 21.54% over five years. The growing youngster population and increasing disposable income provides many opportunities in the mayonnaise and salad dressing Industry as people are moving towards ready to eat foods and they are willing to adopt foreign meals. The success of international food chains in India forced their competitive strategy of modifying their menus to fit local consumer’s food tastes and culture.
As Indians go abroad for school, vacation, or business and when they return home, many have developed a fondness for particular foreign foods or brands. The salad sauces and dressings market is seeing a greater variety of flavours and ingredients, though mayonnaise residues the most popular basis overall. There has also been rising awareness in premium-style chilled dressings as an upward trend of market substitute to more traditional ambient lines, often by companies trying to expand their existing brands into latest areas.
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by Steven Thomas (few months ago!)