Research Gold - Research As An Integrated Marketing Profit Center

New Research system provides up-to-the-minute, statistically valid, actionable results, without breaking the budget or involving committees or meetings, and it generate revenues.

A number of years ago at Reader's Digest, one research objective was to determine the demographics of every Condensed Book customer we could. In our supreme wisdom we determined that we could offer sweepstakes to boost survey response. The Digest wanted to collect this information without a great deal of additional cost. The plan included a short survey inserted in customer invoices with a sweepstakes offer as an incentive to return the survey. As with all Digest sweepstakes, they could return just the sweepstakes entry form without the survey and some did.

The results were a complete surprise. The Digest list was almost entirely acquired through sweepstakes so we received a reasonable, though surprising, result. Research can almost always be integrated into corporate marketing plans and programs and, it has significant profit potential with some unique extensions.

For over twenty-five years Response Innovations Inc. been involved in developing research studies, systems, formats, templates etc. for media, information, publishing, direct marketing and catalog organizations. It?s has yielded unique information and perspective.

Using the new product concept research format developed by Reader?s Digest as a starting point, ( Target Magazine, January 1994 ) Response Innovations has developed a system which can be easily integrated into the marketing and/or strategic plan of most companies.

There are companies doing research that have been doing the same thing for years and not staying current. There are companies that try to include too much in their surveys which creates confusing results.

There are companies who spend way to much for research yet with a properly installed system, could not only reduce their costs by more than half but perhaps create a new profit center. It?s important to give yourself a chance to find the gold nuggets.

Media, publishing, direct response, information, investment banking and private equity companies with media and information portfolio holdings should consider the opportunity research can provide. It?s profit waiting to happen.

There?s always an opportunity to purchase information based on research previously conducted. The objective is to be sure the data is recent and not over 12 months old as the media, publishing, direct marketing and information arenas are ever-changing. Quarterly or monthly updates are mandatory for research if the original data is not current.

With the Internet available to contact your members, subscribers, buyers, etc., statistically accurate and valid information can be gathered in a matter of days and, you can do it profitably. Research integrated into the marketing and strategic operations of an organization can become a profit center when done correctly. Information can now be accessed in 72 hours and it?s inexpensive, actionable and statistically valid.

The ?Research Department in a Box? program provides the ability to conduct research and get results in as little as 72 hours. The system includes formats, templates, questions, that have been developed over a period of time and can be adapted to any situation. It allows almost anyone in an organization to utilize the system and receive results quickly and accurately . It is designed as a revenue producing marketing operation.

The "Research Department in a Box" is available to companies now. It is fast, inexpensive, and based on actual research results from custom designed surveys sent to your customers, members, subscribers, buyers etc. The opportunity to make research profits is available.

For more information call us at 717-566-3849.


Contact Details

Company Name: Robert Doscher
Issued By: Robert Doscher
Phone: 717-566-3849
Zip: 17036
Website: Visit the website

by Robert Doscher (few years ago!)

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