The Era of Digital Coupons: Article 1.3 IM Media Group / im-tv.com

IM Media Group discusses the growing trend of digital coupons in the past five years. This is due to the greater access to online coupons via social media and email. Most people regardless of gender and age love a good bargain. Offering a coupon makes a good first impression to the customer and can lead to more regular customers.

Everyone loves a deal. We met with a company that specializes in infographics and they tracked the growth in digital coupons, who’s using them and how they’re being used. Here are some highlights:

The use of coupons during a shopping experience has risen from 63% to 92% in just the past five years, and online coupons have driven a lot of this growth. Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites. 93% of coupon users say they’ll be very likely to use a coupon they receive in an email. Not only has their access to coupons grown significantly, but how they fulfill them has changed as well.

It’s estimated that 74.1 million consumers will use their smartphone and 68.7 million will use their tablet to present their coupon to a business. Who are these people that using are using coupons? It’s really not a specific group. It’s split almost 50/50 between men and women. The age of users doesn’t vary much whether they’re 18, 30, 40 or 60 years of age. However, there are some coupons that are more popular than others.

Groceries, personal care products, and dining are the most popular coupon searches, followed closely by clothing, entertainment, pets and electronics. So, we’ve got more people using coupons, using them in different ways, and across a variety of demographics, but do they work? The short answer is YES!

The vast majority of coupon users say that they’ll visit a retailer again because of being offered a coupon.
More than half said they would not have made that purchase unless they had a coupon.

IM Media Specializes in designing unique Infographics for all types of companies. So if you want to grow your business in the modern era just give us a try and we will make sure your future is profitable.


Contact Details

Company Name: IM Media Group
Issued By: IM Media Group
Phone: 1-800-496-0130
Address: San Francisco
City: San Francisco
State: California
Zip: 94123
Country: United States
Website: Visit the website

Keywords : coupon, bargain, deal, marketing, digital, qr, ecommerce, infographic, graphic design,

by IM Media Group (few years ago!)

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