Best Hiring Practices for the Massage Industry

Here is a better business model for spas that decreases employee turnover and increases customer satisfaction.

You want therapists who are professional, reliable, and exceptionally skilled, with the kind of touch that makes clients just keep coming back for more. Therapists like that breed customer loyalty and good word-of-mouth advertising. So how do you attract such therapists? And how do you keep them once they’ve got a big local clientele… the kind they could take away with them if they decided to quit and go into private practice?

Let’s try reframing our relationship with our therapists for a few minutes. Instead of thinking of them as employees, is it possible to think of them as Customers? How would that work? Well, in that frame of reference, as a business owner we are providing them with clients. We are also providing them (probably) with linens, a room to work in, and supplies. In return, they pay us a percentage of the cost of a massage with them.

So if David is a massage therapist, are the services that we are providing to him (clients, location, supplies) worth the commission that he is paying us for every client he works on? If not, then expect high employee turnover.

Understandably, most massage therapists do not want to dedicate their time to your business (on call or otherwise) when they are not actually massaging clients and being paid to do so. Therefore, my business does not employ “shifts”. All therapists are always on call and free to accept or turn down any work that comes in according to their actual availability.

This allows them to serve their private clients while accepting mine during slow periods. It also allows them to take vacations and holidays whenever they feel like it, which they like – a lot.

It’s also a win-win for clients: In most spas every therapist is expected to be adept at every style of massage offered. But we all know that every therapist tends to have a style they really relate to and do best. With my “everyone’s on call” system, I can individually match each client with a therapist who is truly great at the modality they have requested.

Thus I have found that being maximally flexible with our therapist’s schedules has actually created better customer service. My success rate fulfilling same-day bookings is even excellent because I have so many therapists willing to be “potentially available” at all times.

To read the full original posting, click here.

Good luck!
Aloha Massage Kauai

About Aloha Massage Kauai:
Aloha Massage Kauai is Kauai's Premier massage service, offering visitors to Kauai island-wide access to Kauai's best massage therapists. Call (808) 635-2789 or visit to reserve your time of peace and relaxation.

Aloha Massage Kauai,
Kuhio Hwy,
Kapaa - 1944,
Hawaii, United States,
Phone: (+1) - 8086352789,

Contact Details

Company Name: Aloha Massage Kauai
Issued By: Deborah Cole
Phone: 8086352789
Address: Kuhio Hwy, , Kapaa - 1944, Hawaii, United States
City: Kapaa
State: Hawaii
Zip: 1944
Country: United States
Website: Visit the website

Keywords : Kauai Massage, Massage Kauai, best massage therapists on Kauai,

by Deborah Cole (few years ago!)

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