Opportunity in the Mobile Marketing and Advertising Market

Bharatbook.com introduces a report "Market Opportunity: Mobile Marketing and Advertising" within a large bucket of things that include mobile customer relationship management, mobile search, mobile entertainment and personalization, mobile couponing, and mobile advertising. We define each here to create a reference regarding the relationship of each to "mobile marketing".

Mobile advertising will steadily morph to other devices, including tablet devices, network computers, e-readers, and cloud computers. Testing of ads for compatibility on devices other than phones is highly recommended before committing to purchase an ad. Mind Commerce recommends including mobile as an integral part of a cross-media marketing strategy that builds upon current branding successes from television, online, print and radio. http://www.bharatbook.com/mobile-and-telecoms-market-research-reports/market-opportunity-mobile-marketing-and-advertising.html

Target Audience:

Traditional media outlets
Mobile network operators
Mobile platform developers
Mobile advertising networks
Marketing and advertising agencies
Smartphone and tablet manufacturers
Mobile search and content aggregators

Table of Contents:

Executive Summary 3
Introduction 4
Pull vs. Push Marketing 4
Permission-based Marketing 5
Categories 5
Banner and Link Advertising 5
Mobile Couponing 5
Mobile Search 6
Direct Response Mobile Marketing 9
Mobile Advertising/Marketing Landscape and Forecasts 13
Mobile Messaging Vendors Grow Up 21
Mobile Messaging, Mobile Search Critical Advertising Tool 21
Localized Mobile Ads Drive Key Sales in Specific Verticals 24
Mobile Video and Apps Is Fastest Growing Content Sector 27
Advertising Spending Growth Forecasts 2012 to 2020 28
European Mobile Marketing Will Grow Gradually 28
Europe Mobile Marketing Efforts Mature Slowly 31
Asia Remains Mobile Global Leader; U.S. Lags 31
Growth of Mobile Marketing Spending Faces Challenges 32
Mobile Marketing Vendors Make Their Mark 34
Suppliers Provide Diverse Set of Offerings 34
Advertising Networks Vie for Leading Brand Clientele 35
Global Market Spending to Reach $54B by 2020 39
Recommendations for the Mobile Marketer during an Economic Downturn 48
Immediate Measurement of Success Attracts Advertisers 49

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Mobile, Telecoms, Advertising, Market research reports

Contact Details

Company Name: Bharat Book Bureau
Issued By: sandhya nair
Phone: +91 22 27810772
Address: Office No.810, Real Tech Park, 8th Floor, Sector-30A,Vashi, Navi Mumbai - 400703
City: Mumbai
State: Maharashtra
Zip: 400703
Country: India
Website: Visit the website

Keywords : Mobile, Telecoms, Advertising, Market research reports,

by sandhya nair (few years ago!)

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