Zzeem Releases Its 2nd Annual Benchmark Survey Results

Zzeem Inc. conducted its 2nd annual Benchmark Survey in the first quarter of 2012. The results showed many interesting trends for the upcoming year for not for profit organizations. This release includes a link to those results as well as more information on the survey itself.

Zzeem Inc. released the findings of its 2nd annual Benchmark Survey of Canadian membership organizations. The survey was conducted in the first quarter of 2012 and is the only one of its kind in Canada. The survey respondents included CEOs and directors of membership organizations across Canada.

This survey collects both quantitative and qualitative data and is conducted via one-to-one interviews. In addition to collecting data, Zzeem looks for anecdotal information and trends in thought, motivation and opinion. The survey questions focus on issues related to the business of the membership organization.

Zzeem partner, Erin Roberts states that "There is very little data available for the membership organization niche. Membership organizations are a business, and they operate very differently from the charity model. This survey provides membership organizations with critical information about their peers."

The CEO of one organization said that "The Benchmark Survey allows us to see what, and how, our peers are doing… we always find the results interesting and they provide our organization with invaluable information that we cannot get anywhere else."

The 2012 Survey tells us that membership organizations are looking to improve business processes and to retain and attract members. The focus for this year is to increase members and revenue and to operate more efficiently.
For survey highlights click this link: http://tiny.cc/ecilfw.

Zzeem provides association management, managed services and business-oriented consulting services for not for profit organizations.

Laine Atkins
Communications Coordinator, Zzeem Inc.
416-410-5867 x105


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by Laine Atkins (few years ago!)

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