IndiaONE is the number 1 entertainment app in the Apple charts

IndiaONE - The sounds of India, musical application launched by Next Mediaworks has been named by the Apple App Store as the best iPad paid Music App of 2011 in the entertainment category.

IndiaONE , IndiaONE launched by Next Mediaworks who also own the Radio One brand in 7 cities had launched its digital business called IndiaONE on 18th September 2011. The first 3 digital apps for ipad, iphone and a karaoke app were launched from 31st October to 11th November in quick succession.

As per the latest Apple / itunes charts, IndiaONE is the number 1 paid app in the entertainment category and again number 1 in the 'top grossing ipad apps'. Though sale of the app had started from October 31st, the company did a soft launch with a much targeted promotional campaign

The company release stated that the reason for the number 1 status in the apple charts was because:

1. It was designed to be 'wholesome in content' specifically for the ipad environment and really has no parallel since it has music + news + radio+ karaoke + special star features like unplugged and celeb countdowns
2. It delivers excellent value for money as at US1.99 you can get so much.
3. The simple launch communication targeted Indian ipad owners largely in the US , Canada, UK, India, UAE, Australia and it has the ability to work for Indians everywhere

"Paid apps are a stricter measure of consumer confidence and we are happy we are on the right track. Almost all Indian music apps are free. We decided to be different and we re glad its working, This is just a great beginning but we have a long way to go before we meet our internal targets and benchmark" said Vineet Singh Hukmani, MD Radio One Ltd

The app was designed by 2ergo a specialist in this space and it was designed keeping in mind that the app was a complete 'sound garden' for global Indians. "We are glad to bring our international standards of app development to India and are very happy to see the IndiaONE app rise to such heights in a short duration of time, said Raj Singh , MD 2ergo.

IndiaONE will soon be available on Blackberry and the company is working to ensure the best content is delivered to all Indian music and sound lovers.

About Next Mediaworks
The Company was promoted by the Ansari family and incorporated under the name 'Mid-Day Publications Private Limited' with main object of printing and publishing of newspapers, magazines, books, journals etc. The Company is presently listed on BSE and NSE stock exchanges. The Company was incorporated for several multimedia activities including broadcasting, marketers of television programs, television films and television software. Next Mediaworks along with BBC Worldwide has a joint holding on Radio One a premium FM Brand in top 7 cities of the country being Delhi, Mumbai, Chennai, Kolkata, Bangalore, Pune, and Ahmedabad.

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The PRactice
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Chandni Dhawan
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by Chandni Dhawan (few years ago!)

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