Peugeot 508 luxury sedan unveiled to Middle East audiences at Dubai International Motor Show

Swaidan Trading Co. LLC, the authorised distributor for Peugeot Cars and light commercial vehicles in Dubai & the Northern Emirates, last week unveiled the new Peugeot 508, the latest addition to the Peugeot family, at the Dubai International Motor Show.

The launch was held in the presence of senior officials from Swaidan Trading Co. LLC & Peugeot.

• Authorised distributor Swaidan Trading Co. LLC launches latest addition to Peugeot family
• Offers chances to race Peugeot RCZ and win exciting prizes at Motor Show
• Reflects themed concept of quality, purity and efficiency with stylish exterior and high quality interiors

The French car maker's new expression in the grand touring cars segment, Peugeot 508 enters the Middle Eastern market at a significant time when countries across the region have begun to focus on economic recovery and car sales have witnessed significant growth through 2011.

"The Middle East automobile market has always been a discerning one, and customers in this region not only display a high degree of knowledge about automobile technologies, but also appreciate quality and luxury," said Mr. Jamal Sahl, Regional General Manager, Peugeot - Middle East. "We have tried to meet these exacting customer demands with the Peugeot 508, which combines strong design elements with new generation technologies and offers high-speed journeys in comfort and style."

Themed on the concepts of quality, purity and efficiency, the Peugeot 508 has been designed to optimise the performance of its engines, enhance environmental efficiency, reduce weight and improve aerodynamics. Peugeot 508, which was first showcased at the 2010 Paris Motor Show, has received excellent reviews across Europe, Australia and Malaysia, before being unveiled for the first time to Middle Eastern audiences in Dubai.

"Customers today are more knowledgeable and expect greater value for money, leading to greater demand for family style cars that also offer the pleasures of high speed driving and the comfort of luxury, in addition to greater environmental efficiency," said Jeremy Weatherill, Automotive Divisional Manager, Swaidan Trading Co. LLC "The Peugeot 508 meets all these demands and offers a stylish high performing car at affordable prices."

With the 508, Peugeot reaffirms its presence and its ambitions in one of its traditional strong suits, the grand touring car segment. The streamlined, prestigious and dynamic appearance of the Peugeot 508 offers top quality interior comfort coupled with unique driveability. Other key features include: hands-free access and starting, 4-zone air conditioning, electric parking brakes, xenon headlamps, day running lights, 156bhp Turbo engine & 6 speed Tip-Tronic transmission.

The feature-packed 508, which is being exhibited at the Peugeot stand at the Dubai International Motor Show, will be available in showrooms in the UAE towards the end of January 2012. Swaidan Trading Co. LLC also has a special offer of one year free insurance for customers interested to book the 508 before the end of November this year. Visitors to the Peugeot stand can also win exciting prices, daily hampers & iPad when they play an augmented reality game on Peugeot RCZ, the elegant and dynamic compact sports coupé, on the racing track at the stand.

About Peugeot
Peugeot is a major French car brand, part of PSA Peugeot Citroën, the second largest carmaker based in Europe. The family business that precedes the current Peugeot company was founded in 1810. On 20 November 1858, Emile Peugeot applied for the lion trademark. The company produced its first automobile in 1891.

About Swaidan Trading Co. LLC
Swaidan Trading Co. LLC - Automotive Division, is a member of the Saeed & Mohammed Al Naboodah Group and the authorised Peugeot distributor for light and commercial vehicles in Dubai and the Northern Emirates. The automotive division provides full sales and after sales support service for Peugeot cars and light commercial vehicles in Dubai, Sharjah, Ras Al Khaimah and Fujairah. Swaidan Trading Co also supports the increasing demand for Peugeot cars in the region with well trained technicians, for mechanical and body/paint repairs at its service centres and with Peugeot genuine parts available at all its service outlets.

For further information, please contact:
BUZ PR
P.O. Box: 126093, Dubai, UAE.
Tel: +971 4 3589789
Email: sneha ( @ ) ibuz dot ae

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Keywords : Peugeot, 508, luxury, sedan, unveiled, Middle, East, audiences, Dubai, International, Motor, Show,

by Lillian Kithia (few years ago!)

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