High End Fashion Explodes On The Net

Online fashion retailer Moodys Worldwide comment on the rise of online shopping.

The internet is officially becoming the go to place to find the best of British fashion. Consumer research from business analysts Mintel shows that online fashion sales have rocketed up by over 150% during the last five years. One in three British customers now shops for fashion online. The sector has also consistently outperformed practically all other web-based retail sectors. When it comes to style, customers are voting not so much with their feet, but with a click.

Mintel's research revealed that by the year 2010, online fashion sales were up by 152% on the figures for 2005. Over one third of British consumers had purchased fashion items online, representing a 25% sales increase on the previous year. The trend is predicted to expand to the point where by 2015, the sector has grown by a runaway 45%. Consumer and fashion trend experts are pointing to a number of factors behind the rush to buy online. Countless fashion blogs now feature advice on the latest finds for fashion online. One retailer's website recently crashed as visitors rushed to look for a dress worn by Kate Middleton. Fashion accessories online retailer Moodys Worldwide are familiar with the power of the internet:

"Accessories lend themselves extremely well to the online environment. You have the dimensions, so for a scarf it's so easy to compare it with others you already own, or simply measure yourself to get an idea of how the length will suit you. We use a zoom facility, so you can see the finishing and the fabrics in very fine detail. You're sure of what you're buying and you can find co-ordinating items in the different collections. For example, our menswear silk handkerchiefs match our ties, bow ties and cummerbunds. We also know that men particularly appreciate our online experience. It takes far less time than high street shopping and there are no crowds, unwelcome sales assistants, crowds or queues for a changing room to contend with".

Fashion analysts are also pointing to a change in what consumers want, as well as the way they are buying it. During the previous 12 months, the number buying online rocketed by 26% compared to the previous year. This has been attributed by some to a recession lead quest for better value. There is also a growing acknowledgement that higher quality intrinsically represents better value than simply buying cheaper mass produced items. Moodys customers are often looking for fine fabrics:

"We do have a range of products to suit different tastes and budgets, but we know that a lot of our customers are specifically looking for silks, cashmere and tweeds. Our brand emphasises heritage styling, it's a classic British fashion perspective on these kinds of traditional fabrics. They're all certainly investment pieces and our overall experience offers exceptional value for money. When you look at the cost of travelling to the high street, between that and the pricing for higher end fabrics plus the time investment, buying online with us really makes sense".

Moody's Worldwide menswear and ladies wear fashion accessory collections can be viewed at http://www.moodysworldwide.com


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Company Name: Moodys Worldwide
Issued By: Guy West
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Country: United States
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Keywords : High, Fashion, Explodes,

by Guy West (few years ago!)

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