Outdoor Retailer Hosts Expanded All-Star Climbing Zone at Summer Market 2010

Outdoor Retailer (OR) is hosting an expanded Climbing Zone at Summer Market 2010 with top brands, sponsors, events and featured industry guests that highlight the broad reach of the sport of climbing.

SAN JUAN CAPISTRANO, Calif. - The Climbing Zone at Summer Market 2010, presented by Mountaineers Books, Walltopia and Rock & Ice Magazine, has expanded since 2009 and now includes first-time treatments from Treadwall and advocacy organizations Access Fund and American Alpine Club.

Furthermore, contests, games, giveaways and demos in the Climbing Zone promote disciplines from bouldering and ice climbing, to rock climbing and parkour.

Events featuring industry athletes and guests include La Sportiva's Add On game on August 4 at 2:30 p.m., where attendees can challenge world cup champion Daniel Woods, who will be appropriately handicapped. In Add On, the players agree on a sequence of moves on the indoor climbing wall and add on additional moves that the other is required to copy.

At the Climbing Zone Happy Hour presented by Outdoor Retailer and Rock & Ice, Misty Murphy, a musician inspired by her passion for climbing, will give an acoustic musical performance.

The OR and Rock & Ice happy hour, beginning at 4 p.m. on August 4, features a raffle and the Unified Bouldering Championships (UBC) Pro Finals awards ceremony from the UBC event on August 3. UBC draws the best climbers in the country to compete for a $10,000 purse.

Please refer to the printed onsite schedule in the OR Daily, the Climbing Zone schedule on outdoorretailer.com or the Outdoor Retailer 2010 smartphone app for specific information about the events happening in the Climbing Zone at Summer Market.

Information about official OR events is also available at www.outdoorretailer.com.

OR takes place August 3 - 6, 2010 at the Salt Palace Convention Center in Salt Lake City, Utah, with Open Air Demo proceeding on August 2 at Jordanelle State Park in Heber City.

About Outdoor Retailer
Outdoor Retailer (OR), produced by Nielsen Expositions of San Juan Capistrano, Calif., is a full-service trade show company that creates, markets and produces high-quality expos and educational conferences. OR is the leading outdoor industry business-to-business event management company, bringing together manufacturers, retailers, industry advocates and media to conduct the business of outdoor recreation. Now celebrating more than 25 years of successful events, Outdoor Retailer (www.outdoorretailer.com) gathers approximately 40,000 attendees on a semi-annual basis for its Winter and Summer Market shows.

Preview the future of the outdoor industry at the Outdoor Retailer Summer Market, which will bring the best of spring/summer product offerings to Salt Lake City, Utah at the Open Air Demo August 2, 2010 and the trade show from August 3-6, 2010.

MEDIA CONTACTS:
Maura Lansford, SOAR Communications, 801.656.0472 x2(wk)/ 817.929.8123(cell), mlansford ( @ ) soarcomm dot com
Chip Smith, SOAR Communications, 801.656.0472 x1(wk) / 801.597.7515(cell), csmith ( @ ) soarcomm dot com

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Contact Details

Company Name: Chip Smith For Outdoor R etailer
Issued By: Chip Smith
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by Chip Smith (few years ago!)

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