Cable And Internet Subscription Retention Improved By Providing Dining, Retail, Event, And Travel Benefits

Benefit programs with years of success in the consumer banking industry can be applied to improving retention rates for cable television and digital internet accounts. National coverage available for benefit programs with on-line or paper delivery available, states Harrison, New York based CBSI, a thirty year program provider to over 1,500 consumer banking organizations.

Harrison, N.Y. ? Cable television and internet providers can improve customer acquisition and retention by offering on-line travel and entertainment values to their customers.

The service offered nationally by CBSI, a long standing provider of special benefit programs to the consumer banking industry, provides subscribers with access to an extensive on-line database of special values at hundreds of thousands of restaurants, retail shops, golf courses, movies, hotels, car rentals, and airlines. Customers can select values based on where they live, work, or plan to visit virtually anywhere in the United States. The program is only available on a group purchase base by sponsors who can order the benefits for their customers.

?This type of reward program has worked very well for our consumer bank, credit card and debit card clients for many years?, comments CBSI Vice President, Kenneth G. Kraetzer. We see this type of service as an excellent tool for tele-communications marketers seeking a way to reward customers for adding and retaining cable television, high speed internet services, and other services?.

Enrolled customers are issued a password to provide access to the on-line data base of values which can be searched by zipcode. Retail establishments will be ranked by distance from the zip code entered by the customer. Several levels of restaurants ranging from fine dining to local fast food are provided. Customers can then print out the program coupons and present at retail or on-line establishments.

Subscriptions will generally be provided for one year but shorter periods are available as well. Popular benefits can also be provided in the form of paper inserts into customer ?Welcome Kits?, statements and other customer communications. The program has limits on usage per service provider (in many cases one usage either per month or year).

CBSI is a leading developer of direct response marketing programs designed to attract, activate and retain customers, and generate revenue. The thirty year old firm based near New York City with an mid west office in suburban Chicago provides merchandise protection, warranty extensions, auto rental protection, benefits to over 100 million credit card and debit card customers. Services are also provided to small customers of consumer banks. More information is available at

550 Mamaroneck Avenue, Harrison, New York 10803
914-381-5353 Fax 914-381-6048
550 Mamaroneck Avenue, Harrison, New York 10803
914-381-5353 Fax 914-381-6048


Ken Kraetzer
(914) 630-3457

or Gihan Shahidy


Contact Details

Company Name: Cbsi/kenneth Kraetzer
Issued By: Ken Kraetzer
Phone: 914-381-5353
Zip: 10528
Website: Visit the website

by Ken Kraetzer (few years ago!)

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